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San Francisco Events

Swedish House Mafia 2013

Sunday

Feb 17, 2013 – Sun 7:00 PM

99 Grove Street
San Francisco, CA 94102 Map

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Event Details: Swedish House Mafia It’s three forty five in the morning when SWEDISH HOUSE MAFIA – AKA Steve Angello, Sebastian Ingrosso and Axwell – descend on the DJ booth at their Masquerade Motel night (at Ibiza’s legendary Pacha) and drop their undisputed Summer anthem ‘One’. Now signed to Virgin Records and powered by a suitably smooth soul vocal from Pharrell Williams, the roar of approval for ‘One’ is so loud that it’s as if they’ve just stepped out onto the stage at Wembley. What’s more, it’s a tune so immense that they have no choice but to play it again at the end of the night. Zane Lowe, Pete Tong, Erick Morillo – it seems there isn’t anyone in the electronic scene who hasn’t been knocked out by the power of ‘One’. “The whole season has been absolutely unbelievable,” say house Mafioso Steve Angello, who’s never backwards in coming forwards with sound bites. “We’re competing with the biggest nights on the island and now we’re one of the biggest – I’ve never seen Pacha like that before. This year everybody came through and it’s been an incredible experience.” As for the party, we can’t help but notice that this Motel is full of the same raw energy you’d normally see at a rock show – only for these clubbers, ‘One’ really is the new ’Teen Spirit’. “We did the track in LA together,” explains Sebastian Ingrosso. “We actually thought we wouldn’t do a track together but after ‘Leave The World Behind’ with Laidback Luke did so well, we decided to make a track and it came out great.” Amazingly, the whole shape of ‘One’ came together in just two days. Not bad for a record that Beatport has proclaimed the fastest-selling number one download single of all time. “Two days!” laughs Seb. “We had the idea and arrangement done and after that we were bouncing it back and forth for one day. The concept was simple: we had an idea of looping a kick-drum into a bassline but I said it needed a crescendo of in your face melodies.” But let’s rewind a little. We all know that ‘One’ is the record that’s flipped the script but there are so many other questions we need to be answered.

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