San Francisco Events

Asian American Music Conference


Nov 4, 2017 – 9:00 AM - 5:00 PM

800 Chestnut Street
San Francisco, CA 94133 Map

  • Jocelyn Enriquez

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San Francisco Art Institute
800 Chestnut Street
San Francisco, CA 94133

Saturday, November 4, 2017
9:00am - 5:00pm

The Asian American Music Conference (AAMC) relaunches on November 4, 2017 at the San Francisco Art Institute in San Francisco, California. The AAMC seeks to strengthen the Asian American music industry by equipping aspiring individuals with relevant skills and knowledge, while bringing together established music professionals and companies to develop key relationships. AAMC was originally launched in 2003 through 2006 with the goal of bringing together Asian Americans in music and of increasing representation in the mainstream music industry. This year’s AAMC focuses on music business education as a continuation of its original goals for the Asian American music community.

- Freska Griarte - Radio Host, 96.5 FM KOIT
- Jocelyn Enriquez - Grammy Nominated Recording Artist
- Suzanne Koga - Manager to Roberta Flack, Partner at Deal Matters Entertainment, Talent Buyer at Blue Note Hawaii

This one-day event hosted by Freska Griarte, Radio Host at 96.5 FM KOIT – includes diverse panels, talks, featured interviews, one-on-one consulting sessions, and networking. Moderators and panelists include music professionals with years of experience in various roles in the music industry. Some of the speakers include: Stacy Cunningham (Director of Strategic Radio Marketing and Events at EMPIRE Distribution, Kerry Fiero (Producer of the Girl Power Music Conference), Knowa Lazarus (Producer and Artist of Q-York Edutainment), Keith Martin (Award winning music producer and Founder of New Direction Music), Melissa Polinar (Singer and Songwriter), Grace Wang (Author of “Soundtracks of Asian America), Ray Wong (Vice President of Integrated Media at iHeartMedia).

This year also features a one on one interview with Recording Artist, Jocelyn Enriquez. A Bay Area native, Jocelyn is widely recognized as a music pioneer, becoming the first Filipino American artist to gain recognition in the mainstream music industry. Enriquez’ hit single “Do You Miss Me” was released in 1996, peaking at #17 on the Rhythmic Top 40, #14 on the Top 40 Mainstream chart, #8 on the Hot Dance Singles Sales chart, and #49 on the Billboard Hot 100. Also featured in a one on one interview is Suzanne Koga, Talent Buyer at Blue Note Hawaii and Talent Manager to Roberta Flack. Suzanne has over 30 years of experience in the music industry as a business manager for clients such as Roberta Flack, Tina Malia, Hiroshima. She has extensive experience in managing all aspects of artists’ careers, managing and booking international tours, conceptualizing album and distribution projects, launching national marketing campaigns, negotiating sponsorship deals.

The conference wraps up with a performance showcase and afterparty at Hana Zen at Pier 39 in San Francisco, featuring a few established music artists as well as a selection of up and coming artists chosen by a committee made up of non-profit arts organizations. In addition to the day’s event, the weekend kicks off with “Beats ‘N Brews x AAMC Edition”, a pre-conference networking mixer on Friday, November 3 hosted by ENTNS Entertainment.

The Asian American Music Conference is sponsored by: The Luna Company, Inc., Fiero Flair, Q-York Edutainment, Liquid Nitro, Hint Water,, ENTNS Entertainment.
Jocelyn Enriquez: Born and raised in San Francisco, California, Jocelyn Enriquez is the daughter of Filipino parents from Manila and the province of Pangasinan. At the age of 3, Enriquez had shown her prowess as a singer. As a teenager, she became involved in a community outreach program called the Young Filipino Entertainers’ Club. Enriquez performed for ten years with the San Francisco Girls Chorus. She also sang as a part of a top-40 cover band that her parents managed. Enriquez and the band performed before Filipino social activities. She also sang in churches. Her first performance was a rendition of the Anita Ward hit Ring My Bell. From that time on, there was no turning back for Enriquez. The break that she was waiting for came when she first signed with the Bay-area based Classified Records. It was Glenn Gutierrez, a Filipino American producer and composer, who convinced her to try dance music. She tried it and I’ve Been Thinking About You became a hit and it led to an album. Two years later, she had two songs on the charts, and by late April 1997, Enriquez’s first single Do You Miss Me? had placed 49th on the Billboard Top 100 singles chart, 7th in Singapore, and among the top 20 in Canada. Now, Jocelyn Enriquez holds the distinction of being the first Filipino American to make it in the mainstream music industry. Dubbed as the new “Queen of Freestyle,” Enriquez was the first artist to be signed by Classified Records, a Filipino-owned recording company when it was established in 1993. When Enriquez’s first single became a success, larger recording companies began to take notice. Kormman Roque, president of Classified Records says, “They couldn’t believe that a small independent label could put out that song, and hold on to it for that long.” Jocelyn has now started her own label, JEM Entertainment and truly a successful music career awaits this Filipino American artist. She has also devoted her Life to serve our Lord and Savior Jesus Christ. Her desire is to put out Songs that glorify his name. God Bless you all!!!!! Romans 8:28

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